About us

Choose To Be Nice is a social enterprise dedicated to encouraging and inspiring kindness.

Our mission is to eliminate negative behaviors that are so pervasive in our society today. It is our goal to make the world a nicer, kinder place one individual, one interaction, one school, one company and one community at a time.

Make The Promise: It all starts with a promise. With your commitment, we can make the world a nicer place. Go to our website and make the Choose To Be Nice promise.

Wear the Message: We encourage you to wear our Choose To Be Nice gear as research shows that wearing positive messages affects the individual wearing the message as well as those around them. Help us make the world a nicer place, one person at a time!

Bring CTBN To Schools: We believe schools will help us create a nicer world. We offer social and emotional learning curriculums (SEL) for K-12 educators to build lasting cultures of kindness. Through the students, choosing to be nice spreads home, reaches the workplace and extends to the community. Introduce CTBN to your principal.

Together, we can and will make a difference.